4/27/2023 0 Comments Hallmark drama scheduleHallmark Channel is also home to the popular annual holiday franchise Countdown to Christmas featuring a 24/7 lineup of holiday programming. Hallmark Channel features an ambitious slate of new, original content, including movies, scripted series, and annual specials. For industry intel, success stories, and top ads, visit EDO.com.Ībout Hallmark MediaOwned and operated by Hallmark Cards, Inc., Hallmark Media is home to Hallmark Channel, Hallmark Movies & Mysteries, and Hallmark Drama. EDO's investment-grade data aligns advertising investments to business results - with detailed competitive, category, historical, and predictive intelligence. We work with modern marketers at leading brands, TV networks, entertainment studios, and ad agencies. By combining real-time engagement signals with world-class decision science, EDO data maximizes creative and media performance. is the TV outcomes company - a leading platform measuring predictive behaviors driven by Convergent TV advertising. Through the partnership, EDO will continue delivering real-time insights for Hallmark, including new original drama series Ride and the 10th season return of When Calls the Heart, which are slated to premiere this year.Ībout EDO, Inc. “Hallmark joins the ranks of leading media companies who value predictive outcomes that go beyond basic reach metrics.” “Hallmark is known for its storied seasonal movies, and we’ve only just begun uncovering actionable performance insights for both the network and its advertisers,” said Kevin Krim, President & CEO at EDO. “EDO’s granular, real-time insights will significantly help us reinforce the true value our audience brings to our advertising partners.” “With our programming consistently delivering strong results, we are always looking for innovative solutions to further demonstrate the impact of our brand,” said Ed Georger, EVP, Ad Sales and Digital Media.
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